Did you know that the global Slow Food movement originated in a small town in Piedmont? Welcome to Bra, a surprisingly atmospheric village known as the birthplace of slow travel AND slow food. In this article you will discover 10 things you absolutely must see and do in Bra, from culinary hotspots to cultural discoveries. Perfect for those who love authentic experiences and the local flavors of Piedmont.
Bra is the beating heart of the Slow Food movement, founded in 1986 by Carlo Petrini. This philosophy opposes fast food and revolves around local produce, biodiversity and good food. Visit the Slow Food headquarters or immerse yourself in the philosophy at the cozy cafes and markets.
→ Tip: During your visit, see if there is a lecture, tour or tasting organized through slowfood.it.
Wander the cobbled streets of Bra’s centro storico, where baroque churches, pastel-colored facades and local stores form the backdrop. Must-sees:
Palazzo Mathis, an elegant palace with temporary exhibitions.
Santa Chiara Church, with impressive frescoes and architecture.
Corso Garibaldi, the street to people watch, drink an espresso and enjoy the atmosphere.
Every two years, Bra is transformed into the Valhalla for cheese lovers during the Cheese Festival. Here you taste raw milk cheeses from all over Europe, meet producers and learn all about artisan production.
When. Every odd-numbered year in September.
Why go? It’s the place to experience Piedmont cuisine up close.
For an honest, delicious meal, slide into an osteria. The place where local families still gather. Some recommendations:
Osteria del Boccondivino – this is where the Slow Food movement really began.
Osteria Murivecchi – traditional, hearty and brimming with local dishes.
From vitello tonnato to agnolotti del plin, Bra is the ideal place to get acquainted with Piedmont cuisine. Typical dishes you should definitely try:
Tajarin al tartufo – homemade pasta with truffle
Formaggio Bra DOP – a semi-hard, full-fat cheese from the region
Bonèt – a chocolate dessert with amaretto
Every Friday there is a market in Piazza Carlo Alberto. Think: fresh vegetables, local cheeses, honey, truffle products and more. The perfect place to take home a piece of Bra.
Just 5 km from Bra is the charming Pollenzo, with the Università di Scienze Gastronomiche, founded by Slow Food. Here you will also find the Banca del Vino, a wine cellar with thousands of bottles from all over Italy. Book a wine tasting or enjoy lunch on site.
Besides osterias, Bra is also bursting with culinary restaurants. Really I’m short of several days to try everything here. A few favorites among locals and travelers:
Battaglino Ristorante – for fine dining with a local twist
Ristorante Badellino – traditional with a modern edge
Caffè Converso – the place for a sweet break with pastries and coffee
The Formaggio Bra is a protected cheese with a long tradition. Visit a local cheese store such as La Bottega delle Delizie or Caseificio Rosso, where you can taste different maturities.
Bra is strategically located between wine regions such as the Langhe, Barolo and Roero. Ideal for a day trip or weekend itinerary. Also explore nearby Alba, known for its white truffle.
To make your stay in Bra go smoothly, we have listed a few tips:
